There are 40 million women in the US suffering from hair loss, 10 million of them are under the age of 40. This means 25% of your current clients not only want a solution but are yearning for your professional advice as a hairdresser.
Offering your clients traditional services such as haircuts and color may not be enough to ensure they not only look and feel their best but also stay in your chair. If you want a client for life, then you need to offer solutions that are different from traditional salon services.
Hair Extensions are a 9-billion-dollar category because they offer what your clients cannot achieve with products, cut, and color alone. Salon Professionals must leverage their services differently in order to be successful in this category.
When it comes to hair extensions, it’s not about which salon you work for, the location of that salon, or how wealthy your clients are; it’s about your knowledge of the solutions that can be offered.
Knowing how to apply hair extensions will only account for 15% of your financial success. 85% of your success will be determined by your ability to control your average service ticket, average retail ticket, and pre-booking percentage; all of which ultimately affect your overall productivity and revenue. Hair extensions can amplify color, volumize, shape, provide more coverage, and even correct haircuts. In the salon industry, there is no other tool that can create these results.
Not only do hair extensions change the lives of the women who need them most, but they also change the life of the Salon Professional. By offering this service and putting the correct repeatable processes in place, Salon Professionals will be able to learn more which equates to earning more without spending more time behind the chair.
An increase in extension sales affects service dollars and results in a greater frequency of visits, which in turn boosts retail sales and client retention; everything is connected.
This article is sponsored by easihair pro.
easihair pro is a Professional Only education organization that empowers a carefully crafted roadmap of how to identify, consult, apply, remove, and market treatments to your clients.
Certified Salon Professionals can offer their clients four different methods of hair extensions which include Tape In, Hand Tied, Clip-Ins, and Hair Toppers. All easihair pro hair extension methods are made with 100% cuticle intact Remy human hair which means that it is processed without removing the cuticle. This method of manufacturing is considered the highest quality hair. Purchasing high-quality hair extensions allow the Hairdresser to receive multiple reapplication appointments that will increase their revenue while making their clients look and feel their best.
Education is a primary focus throughout the salon industry and easihair pro is committed to its mission of “Creating Successful Salon Professionals” by showing you more than how to color match, apply, remove and reapply extensions. It’s about the big picture, concentrating on what salon professionals ultimately want; more time, money, freedom, and fewer headaches – combined with a proven, repeatable process to achieve those means.
